Welcome to My Mini-Portfolio!

Thank you for taking the time to review my work! This is a sample of speculative copywriting—not tied to a real project—but it’s designed to showcase my process, creativity, and how I can craft compelling messages that align with your brand’s voice and goals. This curated collection has been specifically crafted for the language learning niche, showcasing my writing style, expertise, and passion for creating compelling, results-driven copy. This portfolio highlights the Fluency First Framework, a language learning system designed to help individuals achieve fluency faster through habit-driven learning and proven techniques that fit seamlessly into everyday life.

What You'll Discover:

Facebook Ads:

Written to spark curiosity, highlight pain points, and drive opt-ins for the Fluency Starter Pack.

Email Sequences:

Designed to nurture leads, address objections, and guide readers toward enrolling in the full program.

Landing & Sales Pages:

Strategically crafted to capture attention, build trust, and guide potential customers toward taking action.

Facebook Ads

You will also learn my strategy of:

Sales Letter

Emails

Opt-In Page

Fluency First Framework

Language learning isn’t just about acquiring a new skill—it’s about transformation. It’s about connecting people, breaking down cultural walls, and opening doors to new possibilities. The Fluency First Framework: The Solution Language Learners Need The goal was to create a sales funnel that guided potential learners from awareness to conversion, while aligning with the needs and pain points of the target audience. Every asset was designed with one purpose: to inspire action and drive conversions. I focused on creating a friendly yet expert tone that engaged learners at every stage of the journey.

The Fluency First Framework targets professionals, travelers, and hobbyists who want to master a new language effectively. The competitive language learning market often overwhelms learners with ineffective methods, leaving them frustrated. This project was designed to break away from traditional models by offering a habit-based, results-driven approach that directly addresses these challenges.

Target Audience:

Developed a consistent voice and tone that reflected the Fluency First brand. Created content that addressed common objections, built trust, and sparked curiosity.

Strategy

Research:

Conducted audience research to pinpoint the key pain points and aspirations of language learners. Analyzed competitors' messaging to identify market gaps.

Execution:

Crafted high-converting ad copy to capture attention and lead users to the opt-in page. Designed an opt-in page offering a free eBook that clearly communicated the program’s value. Developed an email sequence that nurtured leads, guiding them from curiosity to commitment.

Why I’m Passionate About This Work

As a copywriter, I’m truly excited by the opportunity to help people communicate more effectively. Language is the key to unlocking deeper connections, and I’m passionate about guiding others to express themselves clearly and confidently. Helping people break down communication barriers and reach their full potential through language learning is what drives me. The Fluency First Framework is my way of empowering individuals to connect, understand, and thrive in a world where communication is everything.

Let’s Turn Your Vision into Results

I hope this portfolio gives you a sense of my writing style and how I approach copywriting. If you have any questions about the samples, the coaching program I attended, or how I can help craft a compelling message for your brand, feel free to reach out via email. Looking forward to connecting and helping you bring your vision to life!

Book a free consultation today, and we’ll create copy that drives results tailored to your goals. Whether it’s a high-converting sales page, an email sequence, or a complete content strategy, I’m here to help you take the next step. Don’t wait! The sooner we start, the sooner we can start improving your business. If this is what you're looking for and would like to work with me, email me at: jerome@jedocastillo.com